This roadmap is basically a growth ladder for a business: you start by proving the idea works (Viability), then you make it wanted (Marketability), then you make it consistently profitable (Profitability), and finally you build something that runs and grows…

This piece is your orientation to the whole model – it explains what the four stages of business maturity are and how to use them to make better decisions inside Empower. At a high level, it’s saying: “You’re not just…